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Magazine Bake Sale Launches

By Terri Rimmer

Share Our Strength and Parade Magazine have launched the Third Annual Great American Bake Sale, the national campaign encouraging help to end childhood hunger in America by hosting bakes sales in communities.

This year’s event, sponsored by ABC and PAM for Baking No Stick Cooking Spray, will send funds to Share Our Strength and give to organizations across the U.S. to ensure that children at risk of hunger receive nutrition.

The organizations have raised nearly $3 million since 2003. Funds are distributed to innovative non profits whose mission is to end childhood hunger. Grants are distributed this year to non profits that promote after and before school meal programs, administer hunger programs in the areas hit hardest by Hurricanes Rita and Katrina, and those who administer Operation Frontline, Share Our Strength’s nutritional program.

The event was launched Oct. 16th and ends Jan. 29th.

This year’s drive will give a share of the proceeds to Hurricane Katrina victims.

You can register online or by phone to host a sale. After registering you will receive a poster, tips, and information. You can submit collected funds online or via mail.

Author Michael Rosen, who wrote Baking From The Heart, offers this tip: Shiny, aluminum sheets produce lighter, softer cookies than darker, heavier sheets which absorb more heat and bake cookies quicker, often making them crisper.

Participants in the sale produce timelines, themes, and goals, recruit volunteers, set location, promote the event, and enlist help.

Greatamericanbakesale.org encourages sale organizers to recruit helpers who can get bakers and buyers, organize and plan, can speak about childhood hunger, are bake sale experts, are creative, and are enthusiastic and energetic who care about fighting for the cause.

A list should be drawn up of what you’re selling beforehand and everyone should have a sense of their duties. It is important, say Share Our Strength’s site to designate people to areas where they can show off their skills and expertise and have everyone agree on deadlines. Team meetings, emails, and phone conversations are also necessary.

Hosts also invite potential community partners to work with their team to create a sense of unity. These groups might include youth groups, local businesses, restaurants, and bakeries, grocery or convenience stores, retiree groups, police or fire stations, vocational or professional clubs, culinary schools, neighborhood or community groups, residents’ councils, and others.

For more information, email bake@strength.org.

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